It's been said that people generally want the same things.
We all have needs - physically and primarily we all have a need for air, secondly for water (you can't survive much longer than 3 to 5 days without it), and food. This is followed by clothing, shelter and other assorted lesser needs.
Intellectually we have a need for knowledge, primarily that sort of knowledge that lends towards the security for our survival. Yet we also have a need for knowledge and information to better our lives in various capacities.
Emotionally we all have the need to feel wanted, to belong to a community greater than ourselves. It's been observed that by placing a person in absolute solitary confinement (with no human contact whatsoever) for as little as a few weeks can lead a person to an emotional breakdown, even insanity and suicidal tendencies.